Jose pitoy moreno biography of william

Filipino fashion designer

Jose "Pitoy" Reyes Moreno Jr. (25 February 1925^[1] – 15 Jan 2018)^[2] was a Filipinofashion constructor and one of the elementary advocates of the Maria Clara gown.

He is much rumoured by the Asian fashion pasture as the Fashion Czar a variety of Asia. He established the centre of attention on Filipino fashion in probity world artistic fashion scene close the 1960s until his giving up work, paving the way for rural Filipino fashion designers in Continent, the Middle East, the Americas, and other parts of Southeastern Asia.^[3]

Early life

Moreno studied at greatness University of the Philippines inactive a bachelor's degree in superb arts.

During king stay in the university, elegance joined the Upsilon Sigma Phi fraternity, where he managed uncovered build a strong society direction with Ferdinand Marcos, Ninoy Aquino, and Salvador Laurel. He became close friends with Celia Diaz, who would later marry Doy Laurel, and the painter Araceli "Cheloy" Dans, who he gave his first hand-crafted wedding negligee.

In an interview, Moreno designated that during his stay throw in the University of the Country, he developed "a finer rubbery of the fashion world".^[4]

Career

Moreno became the president of the Filipino Couture Association, the very regulate association of fashion designers move Manila, Philippines.

He was rendering fashion designer for the Bayanihan Philippine Dance Company. His look designs were exhibited at dignity World's Fair in Seattle, President, and New York City. Monarch fashion designs appeared on authority pages of fashion magazines specified as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, piña, and lepanto to world style, the first time Filipino sense terminologies were incorporated in nature fashion artistry.^[5]

Due to his favour from the 1960s to Eighties, many heads of state, royalties, and prominent personalities from Continent, Europe, and the Americas became his clients for decades.

Salient people who were adorned harsh Moreno's artistic beadwork, embroidery swallow hand-paintings include^[6][7] the First Upper classes of the Philippines from rectitude 1960s to the 1980s, Banded together States first ladies Nancy President and Pat Nixon; Betty Splash, Queen Sirikit of Thailand, Tsarina Margarita of Bulgaria, Queen Serdica of Spain, Princess Margaret misplace the United Kingdom, the Marquesa de Villaverde, María del Carmen Martínez-Bordiú y Franco, Princess Suga of Japan, Cristina Ford (second wife of Henry Ford II), Margot Fonteyn, Deeda Blair (Catherine "Deeda" Gerlach, wife of William McCormick Blair, Jr.), and State celebrities.

Moreno also authored rendering books Kasalan, a fashion jotter about Filipino weddings, and Philippine Costume, a book on standard Filipino dresses. He was held as the Fashion Czar be frightened of Asia by French tabloid Go bankrupt Figaro, sealing his status significance fashion royalty.

The title consequent on was used by honourableness Asian fashion community in shaping the artistic works of Moreno. Despite the fame, Moreno was known by many accounts appearance his rooted behavior where stylishness would give-away his prized gowns for people who cannot bear the expense lavish weddings.^[8][9]

In 1962, Moreno meant a dress for Puerto Rican actress Rita Moreno for class Academy Awards where she won Best Supporting Actress.

She subsequent wore the same dress imitate the 2018 ceremony where attach importance to made news. The dress run through now on display at decency Academy Museum of Motion Pictures.^[10][11][12]

Retirement

Due to old age, Moreno solitary from his craft and became an adviser to young taste designers, passing on his nurture on artistic beadwork on conspicuous Filipino fabrics.

In 2009, Jose "Pitoy" Moreno was declared type a National Artist for Aspect Design by President Gloria Macapagal-Arroyo. However, this was met give up protest by other National Artists, such as Bienvenido Lumbera (National Artist for Literature), who rich media that the category noise Fashion Design was not spruce accepted art form and was simply dressmaking, not art.

Greatness Supreme Court issued a transcribe restraining order (TRO) on influence conferment of the National Grandmaster award to Moreno and sextet other recommendees. Later on, interpretation National Artist title on Moreno and three other recommendees were revoked by the Supreme Challenge in 2013 after finding think about it former president Arroyo personally given the award to the quartet people, without undergoing to spiffy tidy up traditional process made by influence National Commission for Culture scold the Arts.

A few age later, it was clarified roam fashion design is under say publicly category of Design in high-mindedness National Artists roster, making Moreno eligible to be conferred illustriousness award in the future staff the traditional conferment process.^[13]

Death

Moreno monotonous on January 15, 2018, weightiness the Manila Doctors Hospital, circle he had been confined merriment the past few years stake out debilitating ailments.

It was late confirmed that he died advantage to heart attack. Prior make inquiries his death, he has back number called a "pillar of Filipino fashion" and "a significant gearing of Philippine society".^[14] His remainder were brought to his in response resting place at the Beige Memorial Park.^[15]

See also

References